Pincode and Micro Markets

Pin code and micro market level analytics is a customised service from Indicus for clients looking for effective and insightful micro market and retail planning analysis.

It is most suited for business verticals and sectors that wish to identify market size of their product and services at micro market or pin-code level, estimate market size for specific retail locations or identify the best retail locations for their business.

This analytics service is specifically designed to deliver sizes of consumer segments, their asset and expenditure profiles, as well as estimate the overall market potential of a pin-code or micro market area.

The analytical framework also allows for probing and finding solutions on optimization of retail distribution, compete more effectively by mapping catchment and footfall of each competitor’s retail location, minimise cannibalisation and understand the characteristics of the consumers within specific retail catchments.