Indicus is closely networked with reputed empirical economists and econometric modelling is an integral part of many Indicus studies. These studies range from access to healthcare to forecasting consumption demand, to understanding the impact of infrastructure creation on macro-economic variables, and so on.

View Synopsis

End-user Business Intelligence Research on Electric and Solar Water Heater

Sponsor: Haier Group: The Haier Central Research Institute

A field survey of 960 households in Delhi & NCR, Mumbai, Bangalore, Ahmedabad, Pune and Hyderabad was conducted through a structured questionnaire. Through this survey households socio-economic profiles, requirements, driving forces for purchasing, brand consciousness, price points etc. to identify customer segments. In the continuation of the survey, Focus group discussions (4 in each sampled city) were also conducted by Indicus researchers to help in substantiating household survey data for customer segmentation. For solar segment, a total of 240 commercial establishments were also covered across ten cities of India.
View Synopsis

White paper on direct selling industry in India

Sponsor: Amway India Enterprises Pvt. Ltd.

The white paper analysed the impact of existing legislations on the direct selling industry in India and lacunae therein, and recommended measures for growth of the industry.
This project was a part of a broader campaign supported by a number of foreign based, insurance companies organised by ASG that intends to use the research to help explain the benefits to various Indian stakeholders with the hope that they might be persuaded to become more actively involved in the public debate that may require a change in existing legislation by the parliament.
View Synopsis

Jharkhand Development Report 2012

Sponsor: Prabhat Khabar (Neutral Publishing House Ltd.)

The report presents various aspects of Jharkhand’s economy like growth, sectoral composition, industrial profile, etc. and their change over time. In each of the aspects, Jharkhand’s status in comparison to other states, especially the three new states was done. A comparative economic analysis of the districts of Jharkhand was also presented and the districts are ranked based on various socio economic indicators. The report identified the fastest growing and top employment generating industries of the state as well as the top three industries in each district on the basis of output and employment. District level estimates of GDP for the primary, secondary and tertiary sectors were also provided. The report also includes a comparative profile of higher education system in Jharkhand.
This study was conducted to understand the current growth parameters, business confidence levels of the MSME industry & their expectation from the next quarter. This study provided (a) Frequently updated information (b) More detailed at the sectoral and zonal level (c) Means to monitor micro level results that provide clues for appropriate policy action.
View Synopsis

Preparation of State Profiles

Sponsor: Japan External Trade Organization (JETRO)

Environment , Crime & Safety &Entertainment & Social/Cultural Interaction. Primary survey covered 10,000 respondents and all neighbourhoods of each city. The report presented information of 29 states and 6 union territories of India. A compilation of basic facts, figures, ranging from basic socio economic and demographic indicators to development indicators.
Fortnightly column on various aspects of urban consumer segments, markets, rural and peri-urban characteristics etc.
View Synopsis

Advocacy in the Financial Inclusion of India

Sponsor: Bill & Melinda Gates Foundation

Indicus Analytics has set up Centre for Financial Inclusion in association with the Bill and Melinda Gates Foundation with the objective of promoting different financial inclusion models in India. This project involved advocating and sensitizing the policy makers on need of financial inclusion in India and suggesting cashless models using mobile technologies. Indicus Centre for Financial Inclusion created and disbursed policy notes, newspaper articles and columns on the subject of financial inclusion. It also organized a corporate trip to Kenya consisting Banks, telcos and economists to understand the advantages and disadvantages of M-PESA model being deployed by Kenya.
The study aimed at identifying inequalities in child mortality and intervention coverage which can help in framing policies for an equitable progress towards achieving MDG goal 4 & 5
The focus of the assignment was to refute applicability of section 3.1 and 3.3 (a &b) of the Competition Commission Act 2002 & to disprove that the cement industry in general and SCL in particular have not been involved in any activity as mentioned under Section 19 of the above mentioned Act.

To know more about our research abilities, or to share or discuss a possible study brief, please email your query to us at atul.jha@nielsen.com or call Atul Kumar Jha at +91-99-1120 0590.

Indicus research studies span across all sectors of the economy

CONSUMER

economy and markets

MACRO-ECONOMY

and Finance

INFORMATION,

Communication and Technology

Employment

and Labour

AGRICULTURE,

Industry and Services

EDUCATION,

Health and Socio-economy

GOVERNANCE

and State