NSL is custom-made for effective micro market and retail planning analysis. India’s top FMCG companies, banks and retail firms use this solution to identify and select the best neighbourhood level consumer markets and the best locations for their retail point across India’s top cities.
NSL presents consumer profiling at the neighbourhood level (as small as a few square kms) for each of the top 57 cities of India, allowing its users to plan their localized marketing strategy and tactics better. It includes information on income, savings and expenditure of the consumers living in the neighbourhood, apart from providing details on road network, markets, connectivity parameters, indices, etc.
Users are also able to identify the most optimal retail location points by incorporating neighbourhood level demographic and economic information and make an assessment of the catchment area by including information on public transport connectivity, presence of markets, competing stores, etc into their decision set.