MSL is one of the most comprehensive products to understand the Indian consumer segments by income and SEC distributions. It provides the ‘big picture’ of various consumer segments and then lets you drill down to find the best target groups and their locations.

Users are able to profile and analyze the consumer segments on the basis of demography, income, expenditure, share of wallet by products and services, asset ownership, spending propensity,etc.

This product is most useful for senior management who require ready information on urban and rural consumers and market sizes at the levels of districts, states, regions, or even nationally. Most importantly, the changing demography and consumption habits in both rural and urban India are captured in MSL through a time series trend stretching into the last decade.

To know more about our product details and their pricing, please email your query to us at or call Atul Kr Jha at +91-9911200590.

Indicus helps you find and touch your consumers and markets


rural markets for your products


growth areas


best locations for retail points


markets to improve marketing ROI


household spends and asset ownerships


desired consumer segments


consumer segments and markets


new segments and markets