In the seventh instalment of the Indian Financial Scape survey, conducted by Delhi-based economics research firm Indicus Analytics, which tracks patterns of financial asset ownership of urban India, we find that the overall penetration of stock investment in urban India is just below 4%. The data is split across income groups and regional variations. At least 35,000 households were surveyed across urban India over the period April-June 2012. At the end of nine weeks, the survey will reveal what drives financial asset ownership in urban India. Though the ownership of stocks increases as income increases but even in the highest annual income group of Rs1 crore and above, the average is 9.79%. Within the income groups as well, the western region again is a clear leader. For example, in the Rs1 crore and above category, 14.36% of urban households in the western region of the country invest in stocks compared with just 7.75% in the eastern region. Also in the lowest income group of Rs75,000 and below, the ownership is negligible.