Towns and Rural Blocks of India, 2011-12

~ 425 Towns (with population above 100,000 divided into Metro, Mini Metro, Tier 1, Tier 2, Tier 3, Tier 4)
~ 4,600 Peri Urban Markets (with population below 100,000 and divided in four types based on population size aggregated at district level)
~ 5,000 Rural Blocksthat house the over 600,000 villages of India.
All data is also aggregated at district, state and country level

Consumer Demography:

Households across following income categories
- For Towns and Peri- urban Markets Rs< 75,000, 75,001 –1,50,000, 1,50,001 – 3,00,000, 3,00,001 – 5,00.000, 5,00,001 – 10,00,000 and > 10,00,000.
- For Rural Blocks Rs< 75,000, 75,001 –1,50,000, 1,50,001 – 3,00,001, 3,00,000 – 5,00.000, >5,00,000.
Total Households & Population
Literacy Rate: Percentage of literates to the population aged 7 years and above
Sex Ratio: Number of females per thousand males

Age distribution of population across the following age groups
- 0-9, 10-14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, 65-69, 70-74, 75-79, 80 and above
Consumer Market
1. Annual Household Income: Total annual income earned by all households in Towns, Peri Urban Markets and Rural Blocks.
2. Annual Household Expenditure: Annual Market Size - Annual Household expenditure on Food, FMCG, Small durables and personal goods, Clothing & Footwear, Miscellaneous Goods and Services in Towns, Peri Urban Markets and Rural Blocks.
3. Annual Household Savings: Total annual savings made by all households in Towns, Peri Urban Markets and Rural Blocks.
4. a.Bank Penetration (available for 200 towns only): Number of offices of SCB's which report the amount of credit & deposit
Credit & Deposit (Following data is available for around 200 Towns)
1. Amount of Credit & Deposit
2. Annual Growth of Credit& Deposit
Rural Market Characteristics
Number of Villages across Rural Blocks in the following four types
- Very Small Villages (with population <500)
- Small Villages (with population between 500 – 1,000)
- Medium Villages (with population between 1,001 – 2000)
- Large Villages (with population >2000)

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