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Segmentation of Urban Indian Households - Targeting the relevant consumer
This product has been designed to help marketers understand the essence of the various Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive.
The purpose of this work is to help marketers devise business, sales, advertising and communication strategies.
The two key dimensions are life stages of chief wage earners of households and their education and skill levels (SEC). The first defines their needs and the second defines their earning abilities.
For each Segment, the following parameters have been presented
Profile of Chief Wage Earner (CWE)
Profile of Households
Income Distribution
Expenditure Distribution
Expenditure Distribution over 5 major categories (across income categories) for each segment and up to 18 categories for some of the segments
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Products
Our
Customers
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Financial services availabilty,
market size, incomes, demography, asset penetration, credit,
savings… |
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Income distribution, savings and
expenditures, Index of best cities to invest and live in… |
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Income distribution - low,
middle, and affluent, Market size across product segments, SEC
classification… |
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GDP at district level for all states of the country - 3 major sectors and 12 sub-sectors of the economy.... |
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Ownership across income/age, Forecast of housing demand, Insights into household
types… |
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Incomes, expenditures and savings in 100 plus neighbourhoods of top
cities |
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33 urban Consumer Segments in India based on lifescycle stages of chief wage earners of households and their skill levels. |
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60 Industrial Sectors - units engaged, production, employment and consumption of industrial products in states and districts |
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Households, population, income savings expenditure for 431 towns and around 5000 peri urban centres & all rural blocks
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Education, health, economic Status, infrastructure, demography, empowerment, crime, and more, for all states & districts.
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Income group wise expenditure on 21 categories & Households, population across income categories.
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